Rufus, Amazon's New Intelligent Virtual Assistant
Amazon has announced the launch of Rufus, its new generative AI-powered virtual shopping assistant. Rufus is designed to enhance the shopping experience for customers by providing personalized
recommendations, assistance in product search, and answers to key questions about product features.Using generative AI, Rufus can interact more effectively and naturally, anticipating the needs of shoppers and helping them make informed decisions.
This virtual assistant is part of Amazon's commitment to continuously innovate and improve the customer experience on its e-commerce platform.
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Start using the beta version of Rufus
Rufus is now available to selected customers the next time they update their Amazon Shopping app.
To use Rufus, beta customers can simply start typing or speaking their questions in the search bar of the Amazon mobile app, and a Rufus chat box will appear at the bottom of the screen.
Customers can expand the chat box to view answers to their questions, tap on suggested questions, and ask follow-up questions in the chat box. Customers can close Rufus and return to traditional search results at any time by swiping down to send the chat box back to the bottom of the screen.
